Kikkoman USA
I lead the the Discovery, Content Strategy, UX, Design and Dev build for this site redesign, which included a content migration from their legacy CMS platform. This included the drafting and approval of the $1MM Statement of Work (SOW) document, along with integrated Project Plans across other work streams such as Content Development, Data & Analytics and Social Media.
Kikkoman’s new website experience was built on WordPress; a modern CMS vs their legacy site, improving to a fully responsive and seamless user experience across all devices types. This lead too higher engagement with KikkomanUSA.com content along with supercharging website functionality.
Now an effective marketing communications platform that supports business objectives and provides better analytics to help inform how to grow, scale and evolve site content., functionality, UX, etc:
Stronger digital platform delivers an improved user experience, with higher engagement rates
Responsive webpage designs displays content consistently across a variety of devices
Our new CMS leverages modern technology and website best practices, while meeting recent ADA-required accessibility requirements and standards
Scalable infrastructure allows for easy administrative functions that make updates efficient and cost-effective
Post-launch Results (6 months)
+ 152% increase in Site Sessions
+162% increase in Site Users
+ 190% increase in Page Views
+ 40% increase in Mobile Traffic
+147% increase in Organic Traffic
-35% decrease in Bounce Rate
Kikkoman Soical
As lead producer for this client, I lead video and content creation for on-going social posts support their channels, including the recent launch of their TikTok channel. Here are a few examples of some video, photography and content creation I am most proud off. Not to mention engagement on these post weren’t all to bad either!
